Frequently Asked Questions

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Why do I need SEO services?

The purpose of SEO is to help your site rank better in the search engines organically. SEO Delivers better rankings with targeted keywords driving more traffic to your site, creating the ability for better exposure and revenue streams.

What is Page Rank and is it important?

No one is certain as to the ‘exact’ science of how page rank works, but it’s understood that several elements such as age, the number of backlinks, and the amount of content are used to plan it. Years ago, Page Rank was a way for Google to determine a web page’s search rankings, but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.

What is the best way to determine my SEO budget?

Determine your potential return on investment (ROI). SEO helps bring more traffic and business to your site, raising your revenue. There is always a need for search engine optimization, however, be sure your provider is presenting results.

How long does it normally take to see SEO Results?

When a browser conducts a search, it finds both organic results and paid results (those which are highlighted and usually placed on the top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results.

How do backlinks affect my rankings?

Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes.

How many backlinks do I need?

Ideally, you want to gain backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.

What are the best ways to optimize my site?

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

What is Page Titles & Meta Description tags?

Page Titles are one of the best ways to define what a particular URL contains for the search engines. The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put text in front of the potential visitor on the SERP to entice them to click.

How does Google view my site?

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

What’s an XML sitemap?

An XML sitemap is a list of pages of a website accessible to crawlers or users. It lists the pages on a website, typically organized in a hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.

What is a robot.txt file?

Robots.txt files on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might mislead or irrelevant to the categorization of the site, or out of a desire that an application only operates on certain data.

What is 301 redirect?

A 301 redirect tells search engine spiders that a page of content has permanently moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Google Analytics?

Google Analytics help you analyze visitor behavior regarding your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

What’s the difference between organic SEO and Paid results?

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavows links, and more. Google WMT’s is a must-have for any site looking to optimize.

Why do I need to write original copy for my website?

Content Is King with the Web. It almost sounds cliché now, but it still holds true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE’s crawling but sites with a great content link to buy outside sites, improving its overall strength online.

How can my business use Social Media for SEO?

Social media presents opportunities to gain backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services, allowing you to stay connected and provide messaging to your most loyal purchasers.


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